The most questions that I got in a digital marketing material lesson are: How to Get Many Followers? Every digital marketer class could provide some technical tips in order to get followers. One of them is by learning the rules of social media algorithms. But too bad, after trying to follow those bunch of tips, the result is nothing. It still doesn’t increase your followers significantly.
Unfortunately, the science of marketing is not the same character as the empirical mathematical calculations which is represented by the digital system. In fact, getting followers is not as easy as following the flow of a computer program machine. Because we forget, the most important variable in the algorithm program is still probability theory. So the more social media users, the smaller probability for you to get your turn to be raised by the system. So understanding the robot system tips is not the main key. Remember, robots are only our assistants, the determinant is still us, the humans.
So, usually after discussing the technicalities, digital marketing mentors will remind you that it’s useless to know the Artificial Intelligence mechanism if the drivers and executor of AI actions (means : the human) are not involved in it. All sophisticated algorithm systems will depend on the account owner because:
* The system will be consistent if the humans consistently provide content/tasks to be distributed.
* Creativity could occur when we as account owners, use the advantage of the insights which is provided by the system in helping us to make better content / work ideas.
* The most crucial and being forgotten often is : our followers are humans, they cannot be considered as robots who will automatically follow even though our content is super interesting. So a personal and community approach remains the most important way instead of relying on robots to spread our creativity. Unless we are famous artists, people will follow our account if at least they know our behavior or attitude on social media. Unfortunately, robots can’t get along, so online or offline socializing in my opinion is more important than just posting diligently.
Finally, may I try to answer the question above again: how to increase followers? I won’t answer it with technical theories on social media. I am going to ask him/her back: how far is your impact and influence to your social media friends? If the answers are : I almost never post about myself, I don’t have many friends, I’m lazy to interact at social media, then what I would like to fix is the digital marketing attitude mindset first. I’ll teach you how to attract your environment. That’s why I always start my workshop with personal brand strategy in digital world. When he/she knows what to improve from his mindset in digital marketing already, then I believe that he could manage technical tips for running his/her social media according to how the algorithm engine works.
For the conclusion of this topic, we have to understand that followers are reward from the strategies. So if you want to get more rewards, you have to do more efforts.
Femikhirana (Digital Marketing Strategist)
femikhirana 